Welcome to the School of International Management at Modul University Vienna
Led by Prof. Dr. Horst Treiblmaier, we are dedicated to providing a comprehensive education in international management and conducting cutting-edge interdisciplinary research in key areas. Our program and research focus on various topics, including Blockchain, cryptoeconomics, disruptive impact of technology, supply chain management, and more. In the field of marketing, research concentrates on how consumers respond to new technologies, such as virtual and augmented reality, digital signage systems and electronic shelf labels. Another research cluster evolves around the questions how marketing communication has changed in the last decades and how marketers need to adapt their communication strategy to new trends (i.e. selfie campaigns, media multitasking, influencer marketing).
At the School of International Management, we are committed to fostering a dynamic learning environment where students gain practical knowledge and develop critical thinking skills. Our research contributes to advancements in the field and provides valuable insights for real-world applications.
About
The School of International Management aims to develop students' academic, professional, and personal skills, preparing them for leadership positions.
Our programs offer an excellent academic and practical education in international business, equipping students with the necessary skills to meet the demands of global business and perse cultural contexts.
Graduates are qualified for various positions in consulting, marketing, financial management, and human resources management.
To learn more about our School of International Management and the exciting opportunities it offers, we invite you to download our comprehensive Research Report 2023. Explore the latest findings, innovative projects, and future prospects in the field of international management.
Advisory Board
Research Focus
The School of International Management engages in cross-disciplinary research to address managerial questions and challenges.
Our research encompasses a range of topics, including Blockchain implications, cryptoeconomics, supply chain management, value chains, sustainable finance, impact investing, asset pricing, fund management, portfolio modeling, CSR disclosure, credit risk management, and CO2 markets.
Projects
Discover the array of research projects led or participated in by MU Vienna’s School of International Management.
- Explore the implications of Blockchain technology on diverse fields such as Supply Chain Management, Finance, Marketing, and Tourism.
- Investigate the factors influencing ongoing changes in Blockchain and utilize economic and managerial theory to explain, explore, and predict current and future developments.
- Conduct research to understand the antecedents and drivers behind the adoption of Blockchain and its impact on different industries.
- Explore the role of crypto economics in decentralized digital economies.
- Investigate the impact of crypto economics on economic incentives and participation in the new economy.
- Study how cryptography and economic principles shape the functioning of digital goods and services
- Investigation of consumer responses to new technologies (AR, VR)
- Study how food labelling impact food preferences
- Explore how call formulations affect users’ intention to submit ideas to crowdsourcing contests
- Conduct research on the motivational aspects in the context of crowdsourcing
- Explore how new ways of marketing communication (e.g. selfie campaigns, influencer marketing) fosters consumer engagement
- Relate corporate sustainability practices to advertising efficiency
- Explore effects of retailing activities on consumer purchasing
- Investigate the effects of pricing on consumer behavior
- Study effects of sensory stimuli on consumer decisions
- Conduct research to understand nonverbal cues in personal selling
- Portfolio Modelling under consideration of sustainability criteria
- Understanding the impact of sustainability disclosure on firm performance
- Identification of relevant ESG risk factors
- Investigation of Management Earnings Forecasts based on manager skill and ESG
- Exploring the characteristics of news outlets covering ESG-related events
- Investigation of the divide between ESG ratings and public perception
- Exploring the development of convenience yields of CO2 in the context of Carbon Capture and Storage
- Investigation of convenience yield behavior in the context of climate and geopolitical change
- Development of options-based convenience yields models